Working at #BML15 vs Attending #BML16

Last year I went to Brit Mums Live with a client of mine. I’d worked on designing their stand, I was managing their Social Media accounts and our team were helping them launch  their product in the UK market.

It was fun and I absolutely loved meeting lots of bloggers and I even crept in to a couple of talks – in between making milk smoothies and giving out squidgy cows. I was in my comfort zone.

But this year i’m a blogger and out of my comfort zone, as it’s me on show this time. I was so inspired by the bloggers i met last year, that when life got tricky for our family in November, i turned to blogging. A real life blogger (albeit a very shiny new one).

So i’ve been on both sides of the fence, and here’s what I’ve learned:

From a brand perspective:

  • Brands are eager to make a good impression on YOU
  • Brands want you to come up, chat and ask buckets of questions
  • New brands will want your business cards
  • Stands are there for YOU, and want to catch your eye on the breaks
  • Good brands understand what you’re there for and the value you need
  • Brands will be looking for engaging bloggers who have similar values/followers to their product so find your common ground
  • People on the stands won’t always be THE people who make the decisions about whether to get a blogger on board
  • Brands are there for awareness, engagement and advertising – the terrific ones will have well thought out competitions

From a first time blogger perspective (even though i know the above):

  • I want to make a good impression
  • I feel nervy talking to brands and celeb bloggers
  • I’m conscious that there will be large groups of people who already know each other
  • My blog is so personal and now i will be coming ‘out’ – and you’ll see ME, not just pics of my hand and fingers!!
  • Despite working in advertising and marketing for over 13 years and creating campaigns you’ve seen in mags or on the TV, and even worked with bloggers who write for brands, this is a total different kettle of fish. A different way of writing.
  • My blog has been my freedom pass to talk to strangers about what goes on in my life. I’ve been so open, it’s been wonderful and i’ve made some great contacts in the last 6 months (*waves to Kathy in Oz*) who go through similar things to our family.

I’m hoping that this Saturday will be a good chance for me to meet like minded people, drink wine and be the real open person I am – a 37 year old girl living with a husband who has Bipolar and a child who displays signs of Autism with Demand Avoidance.

What a shame I can’t be this open with my friends and family. So maybe #BritMums16 will be my new family, accepting of honesty and avid wine companions!




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